Demystifying Digital Marketing Measurement & Analytics For Senior Leaders

Committee Meeting
Digital Innovations and Marketing
Date and Time: 
21 Jun 2017
08:30 to 10:00
French Chamber Meeting Room, 541 Orchard Road #09-01 Liat Towers, Singapore
Registration Dates: 
30 May 2017
20 Jun 2017

Please note that this event is fully booked.

Digital analytics can give companies the power to unlock new value by reducing costs, boosting revenues and capturing growth from competitors.


Even in the digital age though, too many senior leaders make decisions based on intuition.


In this session, we will share how senior leaders can dramatically improve their decision making by using digital analytics to mine data and unearth insights to help grow their company and expand their margins.


Dominic Koh, Vice President, Head of Priceless Marketing | Asia/Pacific Region at Mastercard will share insights on how his organisation has used robust digital marketing measurement metrics and analytics to drive their business forward.

About the Speaker:

  • Taru Jain, CEO of FutureMarketer

Over the past 20 years, Taru has led large digital marketing agencies, helped clients reinvent marketing practices and operating models, built global brands, pioneered startups…

Taru has provided Digital Marketing, Digital Transformation, and Change Management consulting and training to more than 4,000 professionals around the world. These include training senior executives at leading corporations such as Starbucks, Johnson & Johnson, MasterCard, Bloomberg, Sodexo, Credit Suisse, DBS, Oracle, WPP and Leo Burnett, among many others.



- Please note that this event is restricted to French Chamber members only -


Please note that photographs and videos may be taken during the event for news and publicity purposes.

Registration are now closed.