Digital Strategy in APAC Travel Industry: Challenges & Best Practices

Breakfast Talk
Luxury and Premium Retail, Digital Innovations and Marketing
Date and Time: 
29 Sep 2017
08:15 to 10:30
Friday, 29 September, 2017 - 08:15 to 10:30
Swissôtel The Stamford - Sky Suites at Equinox, Level 69, 2 Stamford Road, Singapore 178882
Registration Dates: 
21 Aug 2017
28 Sep 2017

After an uneven few years, the global marketplace is all set for growth. The U.S. and Europe will be big growth drivers, but Asia Pacific is expected to lead gains, especially as its online and mobile environments mature.


In 2017, online travel sees the fastest growth in emerging markets: The Middle East (26%), Asia Pacific (17%), Eastern Europe (16%) and Latin America (11%) compared to Europe (7%) and the U.S. (6%).


Demographic trends are driving mobile growth in the APAC and travel providers are also pushing mobile booking forward by improving the experience.*


Discover today how four main players of the industry are handling these challenges.

Our speakers:

Emilie Couton has been engaged in the ACCORHOTELS adventure for the past 16 years with different roles in the Sales & Distribution, Guest Experience and more recently as head of the Digital Marketing department. Her passion for travel has led her from Paris to Asia where she settled 12 years ago. Emilie graduated from ESSEC business school in France.


“The hotel environment in Asia Pacific is getting more complex with disruptive players, digital technologies and changing customers. AccorHotels has put the customer at the centre of its strategy, with the digitalisation of each step of the guest journey. Emilie Couton will address two key related challenges:

  • How to attract new prospects in a market where brands compete for attention;
  • And how to retain existing clients who are getting more likely to switch.”

Pierre Charles Grob is the Managing Director, Asia for FASTBOOKING.

In 2001, Pierre-Charles started his career with Accor in New York, where he contributed to the creation of the marketing department in North America for the Sofitel and Novotel brands. While still in New York, he joined the Monaco Tourist Office to promote this destination and its luxury hotels. Returning to Europe, Pierre-Charles was first at the Monte-Carlo SBM Group in various roles – sales, marketing and e-distribution. He joined FASTBOOKING in 2010.


“The constant shift of digital habits has challenged the hospitality industry to keep pace and compete in the online community space. Pierre-Charles will bring to light the digital challenges of independent hotels. Benefit from his comprehensive experience in digital marketing strategy, which includes web presence, technology cost and distribution battle.”


Nicolas Ricard, Air France-KLM's Country Manager for Singapore since 2014, is leading the sales team for the Singapore market. He has more than 16 years of experience in the aviation industry, including Corporate Planning, Scheduling & Network and Revenue Management. His last role in Paris was Head of Inventory Management for Latin America, the Caribbean and Africa. In 2010, Nicolas moved to Singapore and joined Embraer, the third largest commercial aircraft manufacturer, as Marketing Director. He was later promoted to Regional Sales Director.


“Asia is set to lead the largest digital travel market in the next few years. The biggest driver of this shift is mobile. This represents a huge opportunity for Air France and KLM to be part of this shift and take advantage of the growth in digital travel sales in Asia Pacific. The key challenge for legacy airlines is to integrate and utilise disruptive technologies with our current tools and processes, and turn these into a business generator. Air France and KLM is committed to its digital transformation in Asia by offering an omni-channel travel experience. This means being present on new platforms in Asia and to adopt innovative and leading technologies such as AI to provide automated services to our customers. Our mission is to put the human aspect first and technology second.”


Charles Wong, Director, Supplier Relations at Egencia, is responsible for the management, development, implementation and modification of supplier strategy for Egencia. He has over 14 years of experience in the Corporate Travel arena. Prior to joining Egencia, Charles provided consulting services to Changi Airport Group on Customer Experience Management, which has contributed to its reign as world best airport. He has held a range of positions for several global travel management companies, including CWT, Radius, BCD and HRG.


“Business travellers’ expectations of technology solutions are at an all-time high in Asia. There is an increasing demand for the same seamless leisure travel experience to be mirrored in corporate travel. Not surprisingly, the 4th edition of the Egencia Business Travel and Technology Survey shows that a majority of Singaporean business travellers want to manage and book their travel on every mobile device and want to be able to do even more on their mobile phones. Charles will highlight additional takeaways from the survey on digital trends in Asia’s corporate travel industry and discuss how Egencia is leveraging technology and innovation in travel management to meet travellers’ needs.”

Our moderator:

Emilie Tisserand is the Managing Director of the international and independent media agency Mediakeys in Singapore. Emilie has acted as an International Media Specialist at The United Nations, L’Oréal and Publicis Consultants before joining Mediakeys where she set up Mediakeys’ Asia Pacific regional hubs in Singapore (2011) and Hong Kong (2013). She is also the co-President of the Marketing & Digital Innovations Committee of the French Chamber since 2011 and was a Judge for the Festival of Media Awards in 2015 and 2017.

Terms & Conditions:

  • Full payment is now required upon registration. Failing to do so will automatically cancel your registration.
  • Should you need to cancel, please do so no later than two working days before the date of the event.
  • No shows will not be refunded.
  • Please note that photographs and videos may be taken during the event for news and publicity purposes.

*2017 Phocus Forward - Phocuswright

Registration are now closed.