The Future of Digital Marketing
08:15 to 11:00
16 Jun 2016
The field of digital marketing is constantly evolving. Technologies get more powerful, formats transform, data becomes increasingly complex, markets gain new actors... Find out about the trends you need to embrace to keep your business current.
1/ How Creative Crowdsourcing has matured as an integral tool for marketers?
By Ambba Kuthiala, Managing Director – APAC, eYeka
How the process of co-creation can help clients as it puts the consumer at the heart of brand solutions. Clients are moving towards moving this service in-house.
It is not anymore about solving a crisis for their business but rather pro-actively reaching out to Crowdsourcing for heart opening ideas. From Reactivity to pro-activity...
2/ Treat Me Like An Individual, You’ve Got The Knowledge! The Quest For Personalised Marketing
By Alban Villani, Commercial Director, Criteo Southeast Asia, Hong Kong, India and Taiwan
Consumers now expect brands to rise above the fray of marketing messages by delivering personalised experiences that are both relevant and meaningful.
The holy grail for marketers is to create a seamless portrait of the consumer across all environments. Online and offline experiences are merging to drive better consumer experiences and in turn business results.
This presentation looks at the practices that fast thinking marketers are employing in marketing personalisation through the use of cross device matching. It also looks at what needs to be done beyond cross device and how marketers can benefit from a more holistic view of today’s consumer.
3/ Panel discussion on "How to engage the connected consumer?"
Adrien Barthel, Chief Marketing Officer at Sephora Digital SEA, will join our speakers for this Panel discussion moderated by Martin Pasquier, Managing Director of Agence Tesla.
About the Speakers:
- Ambba Kuthiala - Managing Director – APAC – eYeka
Over 20 years in Advertising involved turning around office P&L’s to forging deep relationships with large multi-national clients. Ambba’s strength is to help client & businesses scale and help them transform to the new communications model.
Her last assignment before joining eYeka over a year ago was to run global businesses for Publicis & leading the P&G business for APAC
- Alban Villani - Commercial Director - Criteo Southeast Asia, Hong Kong, India and Taiwan
Alban has been the Commercial Director for Criteo Southeast Asia since October 2013. Among the first three Criteo employees who launched Criteo’s Singapore office and operations in Southeast Asia. Alban has more than 12 years of experience and a solid track record in the media and internet industries across Europe, the US and Asia. Alban was named ‘Digital Entrepreneur 2012’ by Millionaire Asia Magazine. He is a regular speaker at industry conferences and events organised by Web in Travel, ad:tech, eCommerce Show, Casual Connect, The Asian Banker and Data World Group.
- Adrien Barthel - Chief Marketing Officer - Sephora Digital SEA
Adrien joined Luxola in February 2013, as Country Manager for Indonesia, where he built the Indonesian entity. He relocated to Singapore at the end of 2013 to manage the commercial division. Prior to Luxola, Adrien worked at Carrefour - Indonesia, where he created their multichannel marketing department and launched the first Indonesian grocery ecommerce platform.
Martin Pasquier, Managing Director of Agence Tesla, a digital agency based in Singapore, Paris and Shanghai.
They help their clients raise awareness online and transform their business in the digital age.
Terms & Conditions:
- Full payment is required upon registration. Failing to do so will automatically cancel your registration.
- Should you need to cancel, please do so no later than two working days before the date of the event.
- No shows will not be refunded.
- Please note that photographs and videos may be taken during the event for news and publicity purposes.