08:00 to 10:00
19 Sep 2018
Creativity is a critical mindset to overcome the often obsolete patterns of thinking to gain sustainable competitive advantage.
Since 1950, different schools of thought have illustrated the logic of co-creation for Innovation and Business Development. In each case, a specific intellectual approach is proposed to improve the old mental configurations and to establish a group dynamic, see for example Design Thinking (based on user empathy, analysis and intuition) or Concept-Knowledge theory (structuring the mind over the uncertain).
The creativity method A.C.T.I.N.G© (Attitudes for Creative Thinking in Group) is based on theatrical techniques of letting go or defixation, the production of linguistic and imaginary elements generating value potential. This method brings together heterogeneous participants around a staged process, daring fulfillment and performance.
This method is the result of 10 years of applied research with companies. The approach allows generation of innovative and valuable ideas (coherent, relevant, robust ideas), development of creative individual skills and organizational capabilities, reinforcement of cohesion and attractiveness of transversal work, and fosters new managerial practices and cultural transformation.
Be curious and discover this human-based method successful in many industries!
Join this session to learn the mechanics and tools, and experience the benefits of A.C.T.I.N.G© in a fun workshop, where you will be part of a creative team with a practical issue to solve!
- Please note that this event is restricted to French Chamber members only -
This event will start at 8.00am sharp.
8.00am-8.30am: Method Presentation
8.30am-09.45am: Collective Implementation
About the speaker
- Dr. Valérie LEJEUNE, TOPS Consult & TOPS Academy Partner, Researcher in Creativity and Innovation
Valérie leads engagements in Creativity, Innovation and Business Value for TOPS Consult and its training subsidiary, TOPS Academy.
For the last 10 years she has been involved in consulting, teaching and research. She developed methodological tools to accelerate creative performance at the individual, collective and systemic level, based on the principles of profitability and respectability. In addition, she is Lecturer at ESSEC Executive, and Director of the Ad Valorem collection at L'Harmattan.
Previously, Valérie had 15 years of international industrial experience in R&D and Innovation at the ArjoWiggins paper group, where she contributed to the invention and technology development of papers for printing, digital and luxury markets.
Valérie was awarded a Doctorate in Chemical Engineering from INPG France, and in Business Administration from PSB France.
Terms & Conditions
- This event is for members only.
- Full payment is required upon registration.
- Should you need to cancel, please do so no later than two working days before the date of the event.
- No shows will not be refunded.
- Please note that photographs and videos may be taken during the event for news and publicity purposes.