Loyalty: Disrupt or Be Disrupted. What do you think?

Breakfast Talk
French Gourmet, Luxury and Premium Retail, Digital Innovations and Marketing
Date and Time: 
23 May 2018
08:30 to 10:30
Wednesday, 23 May, 2018 - 08:30 to 10:30
Fairmont Singapore & Swissotel The Stamford Raffles City Convention Centre, Level 4 80 Bras Basah Rd Singapore 189560
Registration Dates: 
26 Feb 2018
22 May 2018


An interactive discussion on what drives loyalty across the customer journey from different perspectives;
Within a fast moving, fragmented and now digital native Asian ecosystem, hear from the leading hospitality company that is reinventing itself to disrupt in a booming market, the FinTech company that is reinventing the landscape in a disrupted market and the CRM & Loyalty agency pivoting its services to be able to engage widely diverse consumers groups…and employees in APAC.

Our presenters will share with you their Acquisition, Experience and Retention strategy, not only for their customers but their number #1 asset – their employees.

About the Speaker

 Henrik Berglind – AccorHotels - Vice President, Loyalty – Asia Pacific

Henrik Berglind

Henrik has over 20 years in senior hotel executive positions, both in Asia Pacific and Europe. Originally wanting to be a Financial Controller after University graduation, his career has taking him across a broad variety of roles and responsibilities; including Sales, Distribution, Revenue Management, OTAs, Web Direct, E-commerce, Customer Experience and Loyalty.

He is proud to say that most of it has been within the forever evolving AccorHotels in Australia, Paris and now in his Asia Pacific role heading up Loyalty and Guest Experience.

A significant movement was being awarded a Silver Bernache for Performance in 2010. Swedish born, internationally experienced, Australian citizen and now Singaporean Resident, married with two teenage children and a very spoilt Cavalier King Charles, all of them in Sydney.


 Johann Suchon, Edenred, Managing Director China, HK, Singapore and Global Rewards

Johann Suchon

Johann has more than 15 years of experience developing meaningful customer relationships for some of the world’s leading companies and is a recognized CRM expert. An HEC Business school graduate, Johann started his consulting career in Accenture and joined Edenred in 2005 in China, developing Loyalty and Digital Marketing Services business line. Passionate about customers relationship building strategies and consumers behavior, his insight comes from extensive strategic consulting experience for industries including automotive, retail, finance, energy, FMCG, Luxury and IT. While keeping the overall management of Edenred China and Hong Kong, since 2014 he is also in charge of Edenred Marketing Solutions in Singapore and South East Asia as well as the new Edenred Global Rewards offering covering USA, Latin America and APAC. He now resides in Singapore with his wife and 4 year old son.



Alexander Tran – GRAB - Head of Marketing Technology & Operations at Grab

Alexander Tran

Growth and innovation specialist. Prior to joining Grab, he was at Luxola, SEA's largest beauty & cosmetics e-commerce company, helping to grow the business from Series A to acquisition by Sephora.

As a head of Marketing Technology and operations at Grab, he created GrabRewards, transportation and payments rewards platform, SEA's largest rewards program with partners like Singapore Airlines, Spotify, McDonalds and Starbucks.





Terms & Conditions

  • Full payment is required upon registration. 
  • Should you need to cancel, please do so no later than two working days before the date of the event.
  • No shows will not be refunded.
  • Please note that photographs and videos may be taken during the event for news and publicity purposes.

Registration are now closed.