08:30 to 10:30
10 Oct 2018
It’s not breaking news, consumers are changing.
To reach them, advertisers have to evolve too.
With technology development, there are so many new tools you can use for your marketing strategy.
Our speakers will take you through a journey on the new advertising landscape and how traditional media is adapting to exist in this new environment.
As a brand manager, a marketing director or an advertising agency, hear from established companies who managed to transform themselves to play a major role in this digital world.
About the speaker
- Guillaume SACHET - Head, Social - Mediacorp
Guillaume Sachet is the Head of Social at Mediacorp, where he is responsible for streamlining Mediacorp social media management and digital marketing initiatives, growing social influencers and creators network (Bloomr.sg) and kick-starting new client facing social offerings. He is also in charge of Mediacorp’s Mediapreneur incubator program. Previously, he was Head, Strategic Planning at Mediacorp where he drove group strategy, corporate development and innovation.
He has more than 20 years of experience in the media and telecom industry. Prior to joining MediaCorp in May 2012, Guillaume was a Partner and Managing Director with the strategy practice of the consulting firm, Accenture, responsible for Communications, Media and Technology strategy clients across Southeast Asia. Over the years, he has developed deep media and telecom industry knowledge and expertise across the APAC region.
He has spent more than 20 years in Asia, working in Singapore, Thailand, Malaysia, Indonesia, Australia, Brunei, Vietnam, Philippines, Korea and China. Having published nearly 20 articles in magazines such as Telecom Asia, Guillaume is a recognized thought-leader in the industry.
Guillaume graduated in International Relations from Sciences Po Paris in 1994 and in Finance from Ecole Supérieure de Commerce de Paris in 1992.
- Isaline DUMINIL - Marketing transformation - JCDecaux
Isaline Duminil is the marketing and communications director for JCDecaux Singapore.
She is leading the transformation of sales and media processes as well as driving the data strategy for the market.
With a strong background in marketing acceleration and digital transformation, she has led product development, spearheaded social media strategies and implementation of new systems to create cutting-edge customer experiences while making sure that sales objectives were met.
Isaline has 14 years of experience in diverse industries from FMCG, event, ecommerce and media.
- Daniel TAN - General Manager - Dr. Banner
With more than 10 years of experience and connections in the advertising and media industry, Daniel has been actively supporting clients and brands as an international thinking solutions provider, with a particular focus in Online Digital and Out-of-Home Media.
Having started out from a humble advertising design background, he has since worked his way up in various related fields, most recently in media agency and digital ad tech, delivering efficient and innovative campaigns across the APAC region.
Daniel travels frequently for work, and is currently the General Manager of Dr. Banner – an ingenious programmatic platform (DSP) with hyperlocal geo-targeting functions, created to simplify and answer evolving online communication needs.
- Jacqueline TAN - Business Director - Mediakeys
Jacqueline Tan brings more than 11 years of international media sales and business development experience, with deep understanding of global cultures and business, to her role as a Business Director at Mediakeys.
Jacqueline focuses on offline out-of-home and hyperlocal-targeted online advertising, to strategize and maximise revenue for existing media solutions globally.
She works with clients and agencies regionally in several sectors, including commercial banking & finance, FMCG, retail, beauty, electronics and consumer technology.
A results-driven strategist, Jacqueline provides expert relationship management and strategic guidance to clients.
She builds trust through a demonstrated ability to optimize performance and achieve desired results, and has a passion for professional and personal development to continue bringing the highest value to clients.
She lives in Singapore, and enjoys staying active, travelling, and spending time with family and friends.
- Nancy SHYY - Sales Manager - Criteo
Nancy Shyy currently works for Direct Sales SEA at Criteo as the Sale Manager in Singapore.
She is experienced with marketing, business development, e-commence and has been working in the retail industry for many years.
Nancy Shyy was formerly the head of Business Development at 17 Media, a live video streaming mobile app.
Prior to 17Media, she was the Director of Southeast Asia at Tokichoi 東京著衣, leading the overseas expansion of the fashion brand across Southeast Asia markets.
She is willing to share her past experience and work achievements and excited about helping guide startups through the startup journey.
Terms & Conditions
- Full payment is required upon registration.
- Should you need to cancel, please do so no later than two working days before the date of the event.
- No shows will not be refunded.
- Please note that photographs and videos may be taken during the event for news and publicity purposes.