A simple framework to overcome digital overwhelm and shine online

Committee Meeting
Luxury and Premium Retail, Digital Innovations and Marketing
Date and Time: 
06 Apr 2017
08:30 to 10:00
French Chamber Meeting Room, 541 Orchard Road, #09-01 Liat Towers, Singapore
Registration Dates: 
19 Mar 2017
05 Apr 2017

Please note that this event is fully booked.

Consumers’ expectations are rising. Luxury brands have no choice but to rethink their customer experience and adapt their marketing strategy for the digital world.


"Shine - Digital Craftsmanship for Modern Luxury Brands" is the answer for those ambitious businesses that need some clarity on how to move from an OOPS (Overwhelming Online Presence and Stress) situation to a WOW (Wonderful Online Wonderland) state.


Raising awareness for businesses and brands about the urgency to adopt new skills and new mindsets, we will delve into what luxury brands – no matter their size or target market – need to do to survive and thrive in today’s digital era and unveil the five essential strengths for achieving the "digital sweet spot".


Although dedicated to premium and luxury brands, all businesses can benefit from applying some of the digital principles contained in this book to increase their brand’s online desirability and offer a more polished and first-class user experience.


Fully Booked - Please contact Melanie mthibault@fccsingapore.com to register on the waiting list

About the Speaker:

Florine Eppe Beauloye is a Belgian entrepreneur, award-winning business strategist and luxury marketer with strong international experience spanning over a decade.

She is the author of the book "Shine - Digital Craftsmanship for Modern Luxury Brands" (2017) praised by industry leaders.


Florine is the co-founder and CEO of mOOnshot digital, a boutique creative and digital marketing agency specialised in premium and luxury brands. Its advisory board and senior leadership team include former managers of Google, Facebook and YouTube. mOOnshot digital is also the exclusive digital partner of The Luxury Network Singapore, a private, invitation only business-to-business club of the world's premier brands and organisations.


Recognised as one of Asia's Top 50 Woman Leaders, Florine is highly sought after for her opinions and insights on luxury marketing and digital transformation. She is also a regular guest speaker at universities, seminars, panel discussions and international conferences.



- Please note that this event is restricted to French Chamber members only -


Please note that photographs and videos may be taken during the event for news and publicity purposes.


Registration are now closed.