WeChat, the shape of the connected China

Committee Meeting
Luxury and Premium Retail, Digital Innovations and Marketing
Date and Time: 
20 Mar 2019
08:30 to 10:00
Wednesday, 20 March, 2019 - 08:30 to 10:00
French Chamber Meeting Room, 541 Orchard Road, #09-01 Liat Towers, Singapore 238881
Registration Dates: 
14 Feb 2019
19 Mar 2019


Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies.
No longer the world’s sweatshop, the country is now the international epicenter of technological research & development. This new identity has been helped along by superstars of technology headquartered in vibrant and dynamic cities such as Beijing, home to 40 unicorns and venture capital funds, Shanghai and its financial services, Shenzhen, the Silicon Valley of hardware, and Hangzhou, home to Alibaba’s headquarters.

The Dizzying Rise of WeChat.

Among the giants responsible for this new driving force, one in particular has done more than any other to turn China into a connected country: WeChat, Tencent’s flagship product and backbone.
The application snowballed at lightning speed, amassing 100 million users after just 433 days on the market (compared with 1,650 days for Facebook) and helping to create 20.3 million jobs along the way.
We estimate that the platform, with its one billion users, now accounts for over half of Tencent’s total value, bearing in mind the company is listed at over $400 billion in market capitalization on the Hong Kong stock market.
The application is shattering records, with a penetration rate on the Chinese market estimated at 92%.
The company is on the brink of fulfilling the super-app dream of connecting users to a wide ecosystem of suppliers offering commercial, public services and a unified payment solution, thus upholding its promise to bring users “one tap away from everything”.
And the dream is rubbing off on similar applications that are being developed in South-East Asia, such as Grab in Singapore and Go-Jek in Indonesia.

This conference aims dechiphering the success factors behind the strategy that WeChat's founders were able to roll out since 2011 to analyze all the competitive dynamics in this new economy, its performance levers and its global development strategy.


- Please note that this event is restricted to French Chamber members only -


About the Speaker


Sylvain Joandel

Sylvain Joandel has over 9 years experience in consulting and digital marketing in China mainland and recently relocated to Singapore to expend FABERNOVEL footprint in Asia.

He supports MNCs in their digital transformation with strategic advisory & digital leadership programs to engage with their teams & drive the culture change.
Previously as group director for China, he helped global companies in luxury, fashion, beauty and travel industries to setup their digital marketing operations on Chinese platforms.

He was also lecturer for Condé Nast Fashion & Design Center for their digital program in Shanghai.

Sylvain started his career as internal consultant for the French Ministry of Foreign Affairs and contributed to the organization of high scientific level summits during the World Expo 2010 in Shanghai. In 2012, he joined Reflex, a multinational digital creative agency, as CTO, to lead major digital projects for international companies and he was appointed Managing Director of Reflex Shanghai in 2014.


Founded in 2003 by Stéphane Distinguin, FABERNOVEL is a full-stack consulting and creation group for digital products and services that has been working for 15 years with major international groups, including more than 3⁄4 of the French CAC 40 in their cultural and digital transformation and innovation trajectory. FABERNOVEL currently gathers 450 employees on 3 continents (US, Europe and Asia). Its Designers, Engineers, Developers, Data Scientists and Analysts all enact their values and solutions to develop their clients’ business and offer users, customers and collaborators simple, high-tech and engaging experiences that respect their personal data. FABERNOVEL also creates and supports start-ups such as Digitick, KissKissBankBank, Bureaux à Partager and, more recently, Urban Campus. In a world that is changing ever-faster and a “winner takes all” attitude is the default setting, FABERNOVEL’s mission is simple: distribute the future in the most open and equitable way.


Terms & Conditions

  • This event is for members only.
  • Full payment is required upon registration. 
  • Should you need to cancel, please do so no later than two working days before the date of the event.
  • No shows will not be refunded.
  • Please note that photographs and videos may be taken during the event for news and publicity purposes.
Registration are closed.