08:30 to 10:00
21 Feb 2017
Please note that this event is fully booked.
The rapidly changing pattern of media consumption has posed many challenges for brands as they try to decode what works in digital and how it differs from traditional channels. As much as it is a challenge, this also offers a greater opportunity for brands to reach out to their customers in ways that were not available before. Among all creative formats that digital has to offer, video is by far the most popular and effective format that brands can leverage.
However, with the proliferation of content and the rise of simultaneous multiscreen usage, it’s harder than ever for ads to break through to viewers and get viewers' attention as the digital environment is increasingly getting cluttered.
The creative best practices that define success for TV advertising can be different for the digital world. This is because while the creative format is the same, the way the two media channels are consumed is very different. While TV being the traditional media channel remains a more “sit back” media, digital/online is more “lean forward” thus putting greater emphasis on customer engagement in advertising. This means brands will need to have more direct, real-time and interactive exchanges with customers that provide immediate feedback and builds personal connections.
Based on our experience of helping brands build great communication across different creative formats, we have come up with some tips to keep in mind while developing digital video communication. These can help brands win the digital battle and make their digital media investments work harder.
About the Speaker:
- Prasad Shinde, Director, Ipsos Connect
Prasad is a kind of person who takes his midlife milestone very seriously. A certification course in open water diving, shore based skipper course for powerboats, one-star sea kayak course and a powerboat driving license test are some of the things he did in the past couple of years. A former electronics engineer and an MBA in marketing who fell in love with the thinking aspect of market research, he’s an useful person to talk to when you want to understand your branding, media and advertising needs. Over his 20 years in Market Research, Prasad has focused on helping grow brands by strengthening brand equity, create winning ads and make effective use of media.
Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries.
- Please note that this event is restricted to French Chamber members only -
Please note that photographs and videos may be taken during the event for news and publicity purposes.