Why retargeting is the first type of online advertising you should be doing!

Committee Meeting
Digital Innovations and Marketing, ICT
 
Date and Time: 
09 May 2019
08:30 to 10:00
Jeudi, 9 Mai, 2019 - 08:30 to 10:00
Address: 
French Chamber Meeting Room, 541 Orchard Road, #09-01 Liat Towers, Singapore 238881
Registration Dates: 
09 Apr 2019
to
09 May 2019

 

Your website is your company's best brochure. This is where your prospects will go first to check who you are, what you do, and how you do business. Therefore it's very important to treat your website visitors well. It includes providing a great user experience, making it easy for them to find the information they are looking for, and eventually getting them to purchase your products or services or at least engage with you. But what if you lose these precious visitors who did the first step by giving you a bit of their attention?
Research show that 97% of people who visit your website for the first time leave without taking any further action, and then they’re lost forever. Unless you can bring them back. This is where retargeting comes into play. Thanks to a user tracking technique, you will be able to follow these users across their journey on the web and show them targeted display ads to significantly increase your conversion rate and therefore your revenue. But that's not all, as retargeting can help in many other ways.

Join the discussion to see how to get started and why this is something you should definitely be considering, be your business big or small."

 

About the speaker

  • Romain Lazzarotto, General Manager, fewStones

Romain Lazzarotto has been working in various roles in the web services space, ranging from web development, project, presales and team management in France, Vietnam and Singapore. In 2014 he was part of the small team which started the operations for Criteo in Southeast Asia, the world leader in performance digital advertising. Now General Manager for fewStones, he is helping businesses succeed online through an efficient website and a carefully planned web marketing strategy.

 

Terms & Conditions

  • This event is for members only.
  • Full payment is required upon registration.
  • Should you need to cancel after payment has been made, please do so no later than two working days before the date of the event for a refund.
  • No shows will not be refunded.
  • Please note that photographs and videos may be taken during the event for news and publicity purposes.
 
Registration are closed.