The hyperlocal programmatic platform Dr. Banner created by Paul Cahierre in 2017 obtained two million euros from Bpifrance and will use the funds to develop its growth and R&D effort.
The platform launched in 2017 after two years of development. Dr. Banner has now more than 40 employees in 12 countries. In France, the company successfully launched 1000+ campaigns for more than 100 clients.
REINFORCING THE R&D DEPARTMENT
Thanks to these new funds, Dr. Banner will be able to invest heavily in R&D. “Bpifrance’s support will allow us to accelerate our R&D efforts in order to offer our clients solutions that will be even more innovative in today’s market”, said Paul Cahierre.
It is a new step for Dr. Banner’s development as the platform is going to double its revenue this year and continues to grow internationally with the recent opening of three offices in Cologne, Bangkok, and Kuala Lumpur.
PROGRAMMATIC ADVERTISING MADE SIMPLE
Programmatic advertising is widely used nowadays but can be technologically challenging for local businesses.
Dr. Banner offers a programmatic platform that empowers its users to launch targeted digital campaigns in France and all over the world without having to deal with a third party, thanks to a package of integrated tools:
- A GEO BUILDER: allows customers to precisely build broadcasting areas for local campaigns, according to a zip code, county, or a 100% customized zone.
- An AD BUILDER: lets customers create a large amount of IAB standards HTML banners and personalize them in bulk.
- A BIDDER: built to automatize and optimize the buying of ad spaces thanks to a set of proprietary smart algorithms. Managed by a team of media traders.