Luxury, French perfume house, Fragrance Du Bois, has relocated its Singapore flagship boutique from The Fullerton Hotel Singapore, to the heart of the Orchard Road shopping district at Scotts Square. Ideally positioned, Scotts Square is nestled between the Marriott Tang Plaza Hotel and the Grand Hyatt, on the ultra-chic, shoppers’ paradise of Scotts Road.
After three successful ‘pop-ups’ at TANGS at Tang Plaza and Robinsons Heeren, this relocation comes as a strategic move for the brand, as it reaches out to a wider group of discerning and sophisticated customers in Singapore’s premier shopping locale.
Aiming to further enhance its customers’ shopping experience, the boutique boasts an 807 ft² retail space, with a new layout, but with the familiar and signature black and gold interior design that characterises the brand’s ethos of recreating the grandeur and ambience of a classic Parisian salon.
“The relocation is a natural, next step in our expansion goals, and another positive move towards aligning the brand’s global strategy,” says Nicola Parker, Brand Director of Fragrance Du Bois. “In the three years since we opened our doors at The Fullerton Hotel, we have not only seen an increase in the number of customers who are passionate about perfumes, but also in those customers who are looking for the kind of unique, high quality products that will make them stand out from the crowd.”
“With neighbours at our new home such as Hermes, Christian Louboutin, Delvaux and Alexander McQueen, we believe that Scotts Square is the perfect location for us, and just the right fit,” Parker concluded. “The place has become synonymous with luxury brands, and the move will enable us to reach out to more customers, and provide them with an exceptional shopping experience. That’s what Orchard Road is all about, after all.”
Created to arouse and stimulate sensory perceptions in the individual, a brand new VIP area is being introduced in the new boutique, in which guests will be invited to immerse themselves in the unique experience of a personalised consultation with a fragrance expert. Fragrance Du Bois’ in-house perfumers will guide clients through the fascinating world of niche perfumery, and will enable a client to capture his or her imagination by recommending a blend of perfumes that will express the individual’s unique personality.
Besides the enchanting range of Fragrance Du Bois perfumes, the boutique also offers an intense and deep perfumery experience, with a selection of other renowned brands such as Xerjoff, Jovoy, Parfums de Marly, Sospiro and Jeroboam, to name but a few.
Fragrance Du Bois’ stunning range is now available in 12 cities around the world, with Geneva, Singapore, Kuala Lumpur, Bangkok, Paris, Zurich, Marbella, Hong Kong, Doha, Milan and Los Angeles, now being added to with the recent opening in London, in partnership with Jovoy - the ‘Embassy of Rare Perfumes’.
Fragrance Du Bois’ Singapore boutique is situated at Scotts Square, #01-11, 6 Scotts Rd, Singapore 228209, and is open every day, with extended operation hours from 10am to 9.30pm.