Kusmi Tea Keeps Expanding in Asia With Bluebell Group in Singapore

Bluebell Group
Thursday, 6 July, 2017

Orientis Gourmet and Bluebell Group are pleased to announce their new partnership for the distribution of Kusmi Tea in Singapore. On the basis of the successful launch of Kusmi Tea in Japan, Bluebell Group and Orientis Gourmet extend their collaboration to the city-state, a crucial territory for the promotion of premium and luxury brands to the rest of South-East Asia.



Effective June 2017, Bluebell has been appointed exclusive distributor for Singapore with the objective of developing the brand through both retail and wholesale channels.


The two companies will start their partnership with a one-year pop-up store at Takashimaya, located in Basement 1 key position (facing Nespresso corner). Furthermore, Bluebell will keep on developing the selective wholesale business initiated by the brand’s previous agent.


Sylvain Orebi, CEO of Kusmi Tea / Orientis group, explained that “We are very confident to carry on with our collaboration with Bluebell in Singapore. We do trust their great expertise and we are convinced that they will keep developing our brand efficiently and according to the high standards positioning it has been building in the rest of the world.”