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JCDecaux Debuts New Duty-free Advertising Platform At Changi Airport

JCDecaux Singapore in November introduced the Digital Duty- Free Totem at Changi Airport as the first landmark advertising site in the duty-free zone at Terminal 2. This latest high-impact advertising platform is dynamic content enabled and comprises the first Lshaped floor-to-ceiling high-definition LED displays at Changi Airport. The totems flanking the dutyfree stores enable brands to capture the attention of departing travellers for increased engagement near the point of purchase, after they have passed through immigration.