JCDecaux Announces New Media Offering At Jewel Changi Airport

 
Source: 
JCDecaux Singapore
Tuesday, 23 April, 2019

JCDecaux Singapore, the number one out-of-home media company in Singapore and a subsidiary of the JCDecaux Group, announced its latest media offering at Jewel Changi Airport. JCDecaux Singapore is the exclusive advertising concessionaire for Jewel Changi Airport and will manage advertising sites in Singapore’s newest world-class lifestyle destination which opened its doors to visitors earlier this month. Brands can tap on these sites to communicate with both international travellers and local shoppers across multiple touchpoints.

JCDecaux offers advertisers a selection of media formats in this unique retail and lifestyle destination to target audiences drawn to Jewel’s centrepiece attractions, entertainment, shopping and dining offerings. Placed in close proximity to retail stores, the array of media sites capture the attention of shoppers immediately prior to purchase, reaching out to families, business executives and residents from the vicinity, millennials, Gen Z consumers and travellers passing through Changi Airport.

 

The digital advertising network comprises 19 digital faces from Basement 1 to Level 3 that are dynamic content enabled for creative campaigns utilising live feeds like time, weather and social media. Strategically located static media sites also provide advertisers full visibility from day to night. These include two light boxes on Level 1 close to the mall’s luxury and fashion stores as well as a pair of double-sided backlit pillars at Basement 2, near health & beauty stores and dining options. Adding to the media mix are cinema spots at the 11-screen Shaw Theatres cineplex also located at Basement 2.

 

Jewel Changi Airport, designed by renowned architect Moshe Safdie, features the 40-metre high HSBC Rain Vortex, the world’s tallest indoor waterfall, as well as the four-storey Shiseido Forest Valley, amidst a wide range of exciting offerings that include over 280 retail and F&B eateries. In addition, the complex also houses early check-in facilities and the first YOTELAIR hotel in Asia. The mall is seamlessly connected with Changi Airport Terminal 1 via the Arrival Hall on level 1, and to Terminals 2 and 3 via air-conditioned pedestrian link-bridges.

 

Evlyn Yang, Managing Director of JCDecaux Singapore said, “We are pleased to deepen our partnership with Changi Airport Group and CapitaLand at Jewel Changi Airport, having enjoyed close working relationships with both organisations for almost a decade now. We hope JCDecaux’s media offerings at Jewel Changi Airport will enhance the visitor experience as we offer innovative advertising solutions connecting brands with target audiences in a manner that is dynamic, engaging and entertaining.”

 

Hung Jean, CEO of Jewel Changi Airport Development said, “We are pleased to partner JCDecaux, the market leader in out-of-home advertising. With their extensive experience in premium mallscape advertising, we are confident of their ability to augment the environment in Jewel whilst offering a premium platform for advertisers.”