ARUNDHATI SAHADirector, Strategic Advisory

ARUNDHATI SAHA
Director, Strategic Advisory

An innate curiosity for words paved the way for a career where Arun had the opportunity to create influence, build brands and manage reputation. Journalist, PR practitioner, corporate and marketing communications professional – these are the variety of hats that she has donned in the last 18 years.

Arun’s professional journey started as a copy editor and features writer in India’s leading business broadsheet – The Economic Times. She moved on to the public relations industry, specialising in B2B and technology communications. Arun has worked on many brands like Canon, Hitachi, and Savvis and led the regional communications strategy for global networks like Omnicom and Havas, focussing on advertising technology.

Arun’s background in technology PR has proved to be an advantage at a time when technology has dramatically changed and disrupted our lives. Her strengths lie in understanding the language of technology and breaking it down into engaging stories – that communicate the brand’s value proposition in the area.

A connector of ideas and people with a high level of proficiency in stakeholder management, sustainability, and corporate reputation to deliver communication objectives, Arun has advised the C-suite on communication strategy and earned their trust through value-driven counsel. Her personal belief is that every brand, no matter how abstract, has a story to tell, and great content brings it to life.

She holds a Masters in Advertising and Communications from the University of Leeds and enjoys solo travelling and trekking.