Ben WightmanLead Business Value Engineer at TEALIUM

Data-driven marketing thought leader Ben Wightman, previously Head of Marketing Data and Analytics at creative agency Wunderman Thompson, has nearly 20 years of B2B and B2C martech experience. Ben helps brands build ROI-based business cases for connecting their disparate data silos and mar/adtech stacks with Customer Data Platforms (CDPs).
With more than 15 years of regional marcom experience in APJ out of Singapore and Shanghai, Ben served as a Strategic Client Service Director for martech leader Merkle’s gyro creative brand, post his MBA from the prestigious Kellogg School of Management. Ben built the agency's channel and tele sales enablement business which led, in part to its acquisition, by Dentsu.  Post-acquisition, Ben was elevated into the parent company as Head of Data Strategy where he doubled revenue and led martech partnership engagements with Salesforce, Adobe, Facebook and Google, winning the latter's first APAC agency network hackathon.