Cecile AyedManaging Director at Why by Lonsdale

Based in Singapore since 2018, Cecile steers the course of Why by Lonsdale, leading the business, fostering talent, and building deep rooted client relationships. An intuitive lateral thinker with 25+ years global experience in Consumer & Corporate Branding, Retail, Integrated Marketing and User Centred Innovation, Cecile empowers a dynamic team composed of 30% Gen Z and boasts an impressive 80% female leadership representation.