PAULINE YOONGRegional Head of Digital

Pauline is an accomplished marketing professional with over 20 years in creative, advertising and marketing agencies as a client-facing suit and strategist, with proven track record in leading and executing integrated marketing campaigns to drive client's business strategy and objectives for enterprise brands in APAC.

Pauline is an avid believer of using data analytics to craft data driven strategies, for branding awareness, social media, content marketing,  account-based marketing, demand generation, and channel enablement campaigns.

Clients she has worked with include European Union (APAC food marketing), Ocean Healthcare, Adyen, Symantec, Veritas, Norton, HP, PT Astra International, S&P Global Platts, Wood Mackenzie, Wildlife Reserves Singapore, Roche, SES Satellite, PSB Academy, Nanyang Technological University, Singapore Kindness Movement, Moo Moo Trading Platform, IPI Singapore (Innovation Partner for Impact), Lavinia Skincare, Sanyo Electronics, Yun Nam Haircare