Wendi LinBrand Partnerships Manager for TikTok

A digital native and brand equity builder, Wendi leads the portfolio growth for various luxury and beauty brands on TikTok, including LVMH, Richemont and Kering amongst others. With a passion for creative advertising, she loves educating the industry on TikTok’s platform best practices while sharing their brand and publisher narratives. 

Wendi began her career at the largest beauty app globally, Meitu, leading strategic projects with beauty brands like Estee Lauder, Clarins, LVMH and Shiseido to grow their digital  innovation capabilities with Augmented Reality and virtual beauty technology on   various award winning brand campaigns.