Committee Creative Industries • Retail and Luxury
ESSEC – FCCS C-Suite Dialogue Series #4: The Art of Creating Brand Desire
Join our experts to learn about desirability of brands and its importance in creating loyalty, promoting growth, and building a sustainable business.
Luxury brands have an intangible element that captures the tradition, heritage, craftsmanship, exclusivity, and premiumness of luxury and couples it with a promise of pleasure. Attaining and experiencing this element comprises the dream associated with a luxury brand.
Creating a dream or brand desire is crucial to building successful luxury brands. The challenge in managing luxury brands is the constant trade-off between growth and exclusivity.
In this fourth installment of the ESSEC - FCCS C-Suite Dialogue Series, moderated by Prof. Sonja Prokopec, Professor of Marketing at ESSEC Business School, will focus on brand desire and its importance in creating loyalty, promoting growth, and building a sustainable business.
The panel discussion will gather industry experts to provide insights into their challenges, solutions, and future strategies for developing strong brands with deep connections with consumers.
AGENDA:
- 8:00 am: Registration and welcoming of attendees
- 8.30am-9.15am: Dialogue session hosted by Prof. Sonja Prokopec
- 9.15am- 9.40am: Q/A with the audience
- 9.40am- 10.00am: Networking session
SPEAKERS:
- Mollie JEAN DE DIEU, General Manager, Longchamp Singapore & Malaysia
- Fabienne PELLEGRIN, General Manager Singapore & Hong Kong, LBB Asia
Moderated by Prof. Sonja PROKOPEC, Professor of Marketing, ESSEC Business School
Terms & Conditions
- Full payment is required upon registration.
- No refunds will be made for no-shows.
- Please note that photographs and videos may be taken during the event for news and publicity purposes.
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