Committee Creative Industries • Retail and Luxury
Sonic Branding: Developing a Tailor-made Musical Strategy to Boost Brand Performance
The French Chamber of Commerce,
541 Orchard Road, #09-01 Liat Towers, 238881, Singapore
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Event language(s)
English
Join our speakers and explore the objectives and key success factors for developing an impactful and long-term sonic strategy.
Sonic branding is the science of using music and sound to help brands become better identified, better understood, and better loved. During this session, we will explore the objectives and key success factors for developing an impactful and long-term sonic strategy. The presentation will be illustrated with an analysis of the case study of LUX (Unilever), one of the leading personal care brands in Asia distributed in over 100 countries worldwide.
This session will be hosted by Florent Adam - Managing Director, APAC for SIXIEME SON, and Severine Vauléon - LUX Global Brand VP, Unilever, in transit in Singapore.
This event is kindly supported by our Committee Partner Agility Research & Strategy.
Should you have any question, please contact Coralie Vincens.
Terms & Conditions
- Full payment is required upon registration.
- No refund.
- Open to members only.
- Please note that photographs and videos may be taken during the event for news and publicity purposes.
Speaker(s)
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