Webinar • Event report
Past Event | Shopper Insights 2025: Winning with the Filipino Consumer
Throwback on our joint webinar with the French Chamber of Commerce and Industry in the Philippines.
We had the chance to explore consumer behavior in the Philippines, diving into the key drivers of shopper decisions in this fast-evolving market.
The session began with an introduction by Kevin Charuel, who presented the goals and mission of the French Chamber of Commerce and Industry in the Philippines.
We then heard from Marie-Anne Lezoraine, Managing Director for Taiwan & Philippines at Worldpanel by Kantar, who shared key metrics to better understand the fragmentation of the Filipino market – across regions, socio-economic groups, and shifting consumption channels.
Following this, Eric Poiret and Grace Opeña from Eurasia highlighted the latest market trends and the values that matter most to Filipino shoppers. They emphasized that trust, authenticity, and transparency are essential for brands to succeed, along with a deep understanding of consumer needs, lifestyles, and values.
And a special thanks to our co-organisers, the French Chamber of Commerce and Industry in the Philippines, for making this exchange possible.
